Ed and Sarna Vintage Eyewear
Opticians
Ed and Sarna Vintage Eyewear
Eagle Tower, Cheltenham
# Ed and Sarna Vintage Eyewear
Ed and Sarna Vintage Eyewear is a Cheltenham-based online retailer specialising in authentic vintage eyewear frames from the 1970s, 1980s and 1990s. They curate a carefully sourced collection of genuine unworn designer frames, offering customers access to iconic styles from prestigious brands including Christian Dior, Gucci, Versace, Persol, Jean Paul Gaultier and Yves Saint Laurent.
The business serves vintage fashion enthusiasts, style-conscious consumers and those seeking distinctive eyewear with character and heritage. Their customer base ranges from collectors seeking rare finds to everyday shoppers wanting unique prescription or non-prescription frames that stand out from contemporary high street options.
What distinguishes Ed and Sarna is their commitment to customer experience and confidence. They offer a pioneering 30-day try-at-home service with no upfront payment required, eliminating purchase anxiety. Their extensive categorisation by shape (cat-eye, aviator, oversized, browline, etc.), decade and designer brand makes discovery intuitive. They provide bespoke lens services including UV lenses and prescription options, transforming vintage frames into functional eyewear. The promise of free delivery and free returns removes friction from the buying process entirely.
Their Virtual Try-On feature and physical try-on-at-home option cater to the modern consumer's desire for certainty before purchase. Special promotions like "Buy 2 Get 1 Free" and a dedicated Rare Finds collection add value and exclusivity. This blend of curated authenticity, innovative service and vintage appeal positions them uniquely within the eyewear market.
Ed and Sarna Vintage Eyewear is a Cheltenham-based online retailer specialising in authentic vintage eyewear frames from the 1970s, 1980s and 1990s. They curate a carefully sourced collection of genuine unworn designer frames, offering customers access to iconic styles from prestigious brands including Christian Dior, Gucci, Versace, Persol, Jean Paul Gaultier and Yves Saint Laurent.
The business serves vintage fashion enthusiasts, style-conscious consumers and those seeking distinctive eyewear with character and heritage. Their customer base ranges from collectors seeking rare finds to everyday shoppers wanting unique prescription or non-prescription frames that stand out from contemporary high street options.
What distinguishes Ed and Sarna is their commitment to customer experience and confidence. They offer a pioneering 30-day try-at-home service with no upfront payment required, eliminating purchase anxiety. Their extensive categorisation by shape (cat-eye, aviator, oversized, browline, etc.), decade and designer brand makes discovery intuitive. They provide bespoke lens services including UV lenses and prescription options, transforming vintage frames into functional eyewear. The promise of free delivery and free returns removes friction from the buying process entirely.
Their Virtual Try-On feature and physical try-on-at-home option cater to the modern consumer's desire for certainty before purchase. Special promotions like "Buy 2 Get 1 Free" and a dedicated Rare Finds collection add value and exclusivity. This blend of curated authenticity, innovative service and vintage appeal positions them uniquely within the eyewear market.
Services offered
Vintage eyewear curationVirtual try-onPrescription lens fittingUV lens installation30-day try-at-home serviceFree UK delivery and returnsRare finds sourcingDesigner frame authentication